Brochure Design We have a real eye on the sales process, design should sell not look pretty..View case study
Annual Reports Breathe life into your annual reports with professionalism and integrity at its core ... View case study
Direct Mail Target your direct mail to the right person at the right time and start getting results... View case study
StationeryStand out from your competition with innovative concepts, paper choices and finishing treatments... View case study
Logo Design Start the branding process with a memerable and recognisable brand identity... View case study
NewslettersIt is important to keep in touch with your clients and customers but creativity doesn't have to suffer... View case study
Direct Mail Design
Direct Mail Design. When creating direct mail campaigns we only have 3 seconds to grab someone's attention. So our communications need to be punchy and attention grabbing. Leaflet fatigue is the main problem with low return rates and your communications need to stand head and sholders above the rest to be recognised.
Take a look at our case studies of various projects we have been involved in. Click on the image to see a higher resolution of the direct mail campaigns graphics.
Case Study 1: VIP Pass - Girls Aloud & Status Quo
Client: Softley Events Ltd
Brief: Direct Mail campaign to promote VIP tickets for Holkham Holl Summer Concerts.
Conclusion: An exciting direct mail piece was developed to encourage enquiries for the VIP tickets at Halkham Hall. This direct mail piece mirrored the actual ticket with holographic foil blocking. Mail campaign went out to 500 high net worth people within a 30 mile geographical area. With only 7 eeks to the concert date we managed to get an 80% fullfilment for the client.
Case Study 2: Bring your ideas to life
Client: Brian Fisher Ltd
Brief: Direct Mail campaign to promote their hand made curtain and soft furnishings services.
Conclusion: 28% Return from Direct Mail Campaign. This direct mail campaign had an amazing return for the client with 28 enquiries per 100 mailers. A 1:4 conversion and an average order value of between £4000 - £10,000 per customer.
Case Study 3: IPM Map
Client: International Personnel Management Ltd
Brief: Direct Mail campaign to promote the relocation services of IPM Ltd.
Conclusion: Initially given away at a recruitment exhibition to attract the right calibre of candidates. Most other companies were giving pens, folders, business card holders and mints but we wanted our client to stand out by giving an item with longevity. All students were training as HR professionals and IPM wanted a constant reminder of their services when ever they needed to relocate an employee. This world mad did the trick.
Case Study 4: Have you got the balls?
Client: JMS Group Ltd
Brief: Direct Mail campaign to promote their video production and video streaming services.
Conclusion: With this direct mail we were aiming at Marketing Managers who were constantly bombarded with innovative pieces of direct mail. We wanted to grab their attention the minute the opened the mailer, which was sent in a transparent envelope. The main objective was to drive them to the JMS website